The world population is expected to reach 8.5 billion by 2030 and 9.7 billion in 2050. However, the amount of arable land available to feed the world’s population is shrinking. The vast majority of additional food must come from increases in yield, reductions in food wastages and better management of entire agri-business supply chain. To fulfil the ever increasing world food demand for tomorrow, we must take steps today and agribusiness management in digital era has an important role to play in achieving this objective. The traditional agriculture-industry boundaries and segments are blurring thanks to a new push towards digitization. Both conceptual and empirical based original articles are invited under the sub-theme of “Agri-business Management in digital era” covering any one of the following topics:

  • Scope for increasing farm efficiency in digital era
  • The need for transparent and sustainable food supply chains
  • Increasing role of digital technology in managing supply and price volatility
  • Changing market scenario for agribusiness products in digital era
  • ICT and agribusiness management
  • Paradigm shift in rural marketing in digital era
  • Innovative agribusiness models for increasing efficiency
  • Challenges in international trade of agricultural products in digital era
  • Competing demand for food, fuel and fibre from farms in digital era
  • Any other topic, related to the above sub-theme
  • We also invite other interesting papers in the filed of  Agribusiness management.

Track Co-Chairs:

  • Prof. Kriti Bardhan Gupta
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Gopal Naik
  • Indian Institute of Management Bangalore, India
  • Email:

The revolution of information technology (computers plus internet) is episodic technological progress encompassing all spheres of the economy and society. It is affecting all industries enhancing factor productivities. Adoption of information technology is becoming imperative to stay competitive in the world market. It also has a great scope to benefit the poor in terms of lower prices and delivery of governmental services with transparency and accountability. At the same time for a specific industry for a given level of output adoption of information technology can have an adverse impact for growth of employment and wages. There would thus be a need for a faster rate of growth of output in different and newer sectors of the economy.

Government of India has encouraged the information technology sector since the 1980s. Adoption of it is taking place at an increasing speed at the level of industry as well as the government. In this context we would like to have studies carried out in the following topics.

  • Digital India and inclusive growth.
  • Digital India, trade facilitation and expansion of trade
  • Impact of Digital India on growth of employment and wages
  • Impact of adoption of information technology on growth of TFP.
  • Digital India for good governance and elimination of poverty.
  • We also invite other interesting papers in the filed of  Business environment or Economics

Track Co-Chairs:

  • Prof. Hrushikesh Panda
  • Indian Institute of Management Lucknow, India
  • Email:

This track focuses on incorporating various perspectives/issues/concerns/ in the creation, dissemination and reception of oral, written or nonverbal messages/information in the fast changing context of digital age in India and its effect on global communication. Digital India aims to empower its citizens to avail services and products across time, space and organizational borders with ease and to enhance interaction with distributed knowledge workers and with the government resulting in both economic growth and improved lives of the citizens.

Going beyond traditional theories and concepts, this track will take a contemporary and interdisciplinary approach to communication and persuasion, and to understand how to develop, respond to, and evaluate persuasive communication in the digital age. We invite conceptual/theoretical/empirical research papers using qualitative, quantitative or mixed method research approaches for this track. The track explores the evolving nature and dynamics of effective communication in an inter-connected and hyper-mediated world.

The track is also happy to invite collaborative work of scholars from diverse disciplines- anthropology, sociology, management, political science, history, women’s studies, marketing, human communication and rhetorical studies. Scholars are encouraged to develop original perspectives and an action framework for adapting and operationalizing communication and persuasion frameworks suitable to the contemporary digital world moving beyond traditional theories. Topics of interest can include, but are not limited to the following:

  • Linguistic Studies and Insights for Digital Communication
  • Business Communication in a Digital, Social, Mobile World: The Changing Paradigms
  • Persuasion in the Digital Age: The Way Forward

Track Co-Chairs:

  • Dr. Neerja Pande
  • Indian Institute of Management Lucknow, India
  • Email:
  • Dr. Asha Kaul
  • Indian Institute of Management Ahmedabad, India
  • Email:
  • Dr. Abha Chatterjee
  • Indian Institute of Management Indore, India
  • Email:

In the real world the decision-making problems in general consists of multiple criteria that conflict, non-commensurable and fuzzy in nature. It is, one of the, strong mathematical tools that has attracted enormous amount of attention are the researchers, decision makers, economists, management scientists and others, because of its wide applications to real world decision-making problems. Multiple Criteria Decision Making (MCDM) models are applicable to wide range of problems in both, the private and public sectors, non-profitable organizations and Govt. Administrations. To name a few problems of resource allocation, public investment, facility location, financial planning, and policy formulation may be mentioned. The following topics are included in the decision-making area.

  • Financial planning
  • Policy Planning
  • Public Sector Investment
  • Facility Location
  • Management Decision Making
  • Fuzzy logic in Decisions

Track Co-Chairs:

  • Prof. Bhaba Krishna Mohanty
  • Indian Institute of Management Lucknow, India
  • Email:

This track invites research papers in the area of Finance and Accounting that broadly investigate the role of internet and digital technology in providing financial services at lower cost, boosting financial inclusion and ensuring large productivity gains across economy. Digital finance has the potential to unlock investments, empower women, reduce poverty and build corruption free institutions. Digital accounting, on the other hand, ensures real time accurate reporting with higher transparency. Digitalization seems to be the call of the day. The move towards digitalization would have far-reaching implications on every aspect of finance and accounting and would be opening up enormous opportunities and potential threats. Topics that fit this theme include, but are not limited to the application of internet and digital technology in the realms of:

  • Financial reporting and adoption of IFRS
  • Management accounting, planning and budgeting
  • Financial inclusion, banking and microfinance
  • Financial literacy and financial education
  • Financial Analytics
  • Behavioral finance
  • Corporate finance
  • Corporate governance and ownership structure
  • Computational finance
  • Market microstructure and algorithmic trading
  • Financial policy formulation and regulation
  • Investment management
  • International Finance
  • Financial crisis and risk management
  • We also invite other interesting papers in the filed of  Finance and accounting

Research in the above mentioned areas are expected to build the roadmap for future finance and accounting practices of India and/or any other developing or developed economy.

Track Co-Chairs:

  • Prof. Madhumita Chakraborty
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Samit Paul
  • Indian Institute of Management Ranchi, India
  • Email:
  • Prof. Nalini Prava Tripathy
  • Indian Institute of Management Shillong, India
  • Email:

The world has undergone far reaching cultural, societal and economical changes based on the increasing dominance of digital technologies. In sum, these changes have led to the current period being characterized as the “digital age”. In line with these changes, digital technologies play an increasingly prominent role in both the organizational behavior and human resource management, which seems to be affected in multiple ways.

This track focuses on the impact of these changes on OB and HRM, in relation to changes to the workforce, to OB and HRM in general and more specifically to the use of technology in delivering OB and HRM activities.

While a broader discussion and categorization of digital changes of OB and HRM is imperative, the current track attempts to yields three focal areas that might be briefly labelled as

  • Digital employees
  • Digital work
  • Digital employee management
  • We also invite other interesting papers in the filed of  HRM and OB.

Taken as a whole, this track focus on a variety of aspects of OB and HRM in this new digital age and attempts to enhance the field by strengthening our knowledge on the factors affecting the use and outcomes of e-HRM and e-recruitment as well as considering the nature of the digital native workforce.

Track Co-Chairs:

  • Prof. Nishant Uppal
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Vishal Gupta
  • Indian Institute of Management Ahmedabad, India
  • Email:

Information Technology (IT) has become pervasive in all the aspects of business ecosystem, society and Governance. The role of technology has transformed from mere operational to strategic level. It is triggering new business models as well as tuning the existing business models to bring in more efficiency. Governments are also using information technology to provide services to the citizens in transparent and efficient manner.

This track invites research papers in the field of information technology and management for managing organizations in digital age. The topics include (but not limited to)

  • E-Governance and Digital Divide
  • E-Commerce and E-Payments
  • ICT-based business models
  • Data Mining & Decision support systems
  • Knowledge Management
  • Internet of Things and Cloud Computing
  • Social Networks
  • Information Security and Privacy
  • Strategic role of IT
  • IT for process management and optimization
  • Technology adoption
  • Enterprise Systems

Track Co-Chairs:

  • Prof. Bharat Bhasker
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Srikumar Krishnamoorthy
  • Indian Institute of Management Ahmedabad, India
  • Email:
  • Prof. Rajhans Mishra
  • Indian Institute of Management Indore, India
  • Email:

This track invites papers that broadly examine the impact of the Internet and digital technology on the various facets of marketing management, such as incorporating consumer insight when planning, implementing, and measuring the impact of the Internet and digital strategies in the market place. The scope of the Internet and digital technology include websites, social media, search engines, display advertising, podcasting, mobile communication, and the various devices used to access the Internet, among many others. Topics that fit this theme include, but are not limited to, understanding the role of the Internet and digital technology in the realms of

  • Consumer decision-making,
  • Exchange of goods and services,
  • Advertising,
  • Consumer interaction (including peer-to-peer, consumer-to-business, WOM, eWOM),
  • Distribution of goods and services,
  • Customer relationship management,
  • Multichannel marketing,
  • Consumer behaviour,
  • Marketing strategy,
  • Marketing communication,
  • Branding,
  • Measurement and tracking (e.g., click stream or Web log data modeling, experiments,
  • surveys, qualitative, Big data),
  • Social media and networks,
  • Collaborating, innovating and co-creating with consumers,
  • Consumer-generated content (e.g., reviews),
  • Customer value
  • Protection of consumer privacy,
  • Policy implications

All of the above may be in the context of C2C, B2C and the B2B arenas, as well as of goods and services. All the above may also be in the context of the varied cultural, demographic and economic pastiche of the country (e.g., gender, age, language – vernacular vs. English, socioeconomic segment).

Track Co-Chairs:

  • Prof. Moutusy Maity
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Naveen C Amblee
  • Indian Institute of Management Kozhikode, India
  • Email:

This track invites papers that broadly examine the impact of new emergent concepts and technologies on various facets of operations and supply chain management in creation and delivery of goods and services in the digital era. These include, among others, policy guidelines and changes; stakeholder insights, expectations and experiences while planning, implementing and measuring the impact of the Internet and digital strategies in operations and supply chain management. The scope of new emergent concepts and technologies embraces concepts like Industry 4.0, Internet of Things (IoT), block chain, virtual manufacturing, triple bottom-line, sustainable supply chains, information harnessing and big data analytics; technologies like decision support systems, supply chain analytics, additive manufacturing, mobile technologies, software, heuristics and meta-heuristics, among many others. Topics that fit the track theme include, but are not limited to:

  • Collaboration, Innovation and Co-creation in the Digital era
  • Distribution of Goods and Services in Digital era
  • Distributed Supply Chain Network Design
  • Public Distribution of Goods and Services in Digital Economy,
  • Public Procurement Performance Measurement and Benchmarking in Digital Economy,
  • Virtual Manufacturing,
  • Production-Mix, Service-Mix and Delivery-Mix Decision-making,
  • Visibility and Traceability in Production and Operations Management in the Digital era,
  • Sustainable Supply Chain Management in the Digital era,
  • Lean Operations in the Digital era
  • Supply Chain Analytics in the Digital era, (e.g., click stream or Web log data modeling, experiments, Procurement data analysis, Big data analysis),
  • Impact of Policy Interventions like GST, Make-in-India, Skill India and Digital India on Operations and Supply Chain Design and Strategy,
  • Stakeholder Relationship Management
  • Social Media and Supply Chain Networks.

All of the above may be in the context of production and delivery of goods and services, sustainable supply chain network design and analysis, performance measurement and benchmarking across products, services and geographies.

Track Co-Chairs:

  • Prof. Samir K. Srivastava
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Peeyush Mehta
  • Indian Institute of Management Calcutta, India
  • Email:

With the launch of ‘Digital India’ programme by the Government of India, we expect to witness a transformation of the nation to a digitally empowered society and knowledge economy. More specifically, public services will have a higher adoption of IT, the mode of transactions will move to digital payments, the rules of the game of many industries will undergo a paradigm shift, etcetera. With this transparency and greater/faster access to information, it will be interesting to investigate the changing nature of stakeholder expectation and its impact on strategic intent redefinition, stakeholder communication, and strategy implementation. We also invite papers that examine the impact of this programme on institutional infrastructure, and the impact of the institutional transition on firm-level strategies.

A shakeout in the ecosystem is also likely to trigger significant entrepreneurial initiatives. This drive is certainly an interesting context to explore entrepreneurial initiatives using platform economics, and using digital technology to solve large problems which might otherwise have remained unsolved due to systemic voids. IOT, Robotics, AR/VR technology, etc., would be areas using which new ventures will be created and will achieve scale. We invite papers focussed on new venture creation and scaling in digital era, and how will these developments are shaping India's importance in the portfolio of global corporations for platform-based companies or otherwise.

We invite proposal and developed papers on the above mentioned themes from scholars working in strategic management, international business, entrepreneurship, and innovation. Furthermore, we are open to other papers that converse with the literature in strategic management in the context of Indian economic setting.

Track Co-Chairs:

  • Prof. Sabyasachi Sinha
  • Indian Institute of Management Lucknow, India
  • Email:
  • Prof. Kaushik Roy
  • Indian Institute of Management Calcutta, India
  • Email:

This tracks invites papers that explore and examine the implications of digital era in general, and digital India in particular for sustainability. While there are several potential sustainability related benefits in terms of reduced paper usage in work places and reduced work related travel thanks to tools that allow virtual meetings, there are also concerns that digital era could also have some or major negative impacts for sustainability. For example digital India could lead to explosion in already rising demand for electrical and electronic products and in the absence of a proper and environmentally sound mechanism to dispose of waste arising from these electrical and electronic products, the negative impact could be huge for society and environment. The track welcomes conceptual and/or empirical papers exploring the linkages of sustainability with digital India. A list of indicative topic on which the papers may focus on, but not be limited to, includes sustainable development goals (SDGs), e-waste, transport demand, and urban air quality.

  • We also invite other interesting papers in the filed of  Sustainable management

Track Co-Chairs:

  • Prof. Sushil Kumar
  • Indian Institute of Management Lucknow, India
  • Email: