The Making of Digital India: Management Perspectives

“With every man, there is an idea; the external man is only the outward manifestation, the mere language of this idea within. Likewise, every nation has a corresponding national idea. This idea is working for the world and is necessary for its preservation.”
~ The Complete Works of Swami Vivekananda (Volume 5) by Swami Vivekananda

India is currently embarking on a digitally enabled innovation idea. With the Government’s vision of a ‘Digital India’, the country has commenced a journey towards digital transformation in the lives of citizens across the country. Without doubt, ‘Digital India’ will empower citizens, put learning over education, help in res-killing the people, create new sustainable employment opportunities, change and improve the overall healthcare situation, boost economic growth, transform the businesses and so on.

Right from the beginning of our civilization, trade and businesses have been changing situations, improving infrastructure and have empowered the people. Typically any business today has a high dependence on a robust, web enabled, and flexible information & communication infrastructure to nurture corporate agility and productivity. Digital platforms are providing tremendous opportunities to organizations to interact with all stakeholders be it the government, institutions or businesses. As digital technologies offer new ways to establish relationships, connect, collaborate, conduct business and build bridges between people it also touches the core of all business functions and even transforms the way in which organizations are managed.

While the benefits emerging from the use of digital technologies are highly significant, the challenges emanating from the same cannot be ignored. In order to stay relevant to the context, organizations need to have a right management approach to effectively digitize their activities.

It will not be wrong to say, ‘Digital India’ is still the elephant that a lot of blind women and men are trying to unravel within the boundaries of their expertise, exposure and ability to imagine. All the stakeholders of ‘Digital India’ will interpret and utilize it in their own ways, bring their own management perspective. However, managing these perspectives and using the management method of co-creation would be the most ideal way to identify the challenges and evolve solutions, this would be the key to the success of ‘Digital India’ idea.

With these philosophies and background, the PAN-IIM conference is an endeavor to bring together all the stakeholders including the academicians, researchers, businesses, policy makers, politicians, scientists, entrepreneurs, students, civil society, rural change makers and any interested individual to one platform for sharing of their experiences, ideas, viewpoints and collective intelligence. The unique format of this event will not only request the stakeholders to submit papers documenting their research and findings on the various benefits and challenges of a true ‘Digital India’, but also use the co-creation workshop methodology to define all the possible challenges, brainstorm on solutions and develop an effective action plan for implementation of ‘Digital India’ idea.

As we gather at IIM Lucknow Campus, we invite all stakeholders of ‘Digital India’ as conference participants to think creatively about how we can manage “Digital India” movement more efficiently & effectively.


Submissions of conceptual/empirical research papers from all stakeholders of ‘Digital India’ — academicians, researchers, businesses, policy makers, politicians, scientists, entrepreneurs, students, civil society, rural change makers and anyone else; for oral and poster presentations. Authors are encouraged to submit papers on benefits and challenges of a true ‘Digital India’, from management perspective. The conference tracks is only indicative and all management research that addresses the main theme of the conference is welcome.